Category vision for salads: fertile soil for growth

We are committed to becoming the source of a healthy life by working together with our clients to increase the consumption of salads. By developing a common vision that makes use of the latest trends and insights, we can help the category to grow sustainably and with added value.

Are you ready to grow too? We have identified five factors that promote growth: encouraging people to make informed choices, growing in terms of health, using quality as an advantage, maximising the role of salads as being part of everyday meals, and acting and thinking sustainably.

By making vegetables more relevant, easier to prepare, and more attractive, we can help consumers to create a healthier life. We want to grow based on the concept of health by offering customised and convenient propositions combined with communication and activation.

This can be something like ready-to-use and almost-ready-to-use products and sustainable communication. We communicate in a fun and playful way about the health aspects of vegetables that are not yet widely used.

The Tomato Guide helps consumers to make informed choices (growth factor 1) by providing insight into which tomato is best suited to which use. This newsletter provides further information about our Tomato Guide.