The fresh produce department can make the difference in any supermarket. Consumers want to smell, touch and taste products. What they want is a wide range, the right experience, best quality and authenticity. As a specialist in the area of salads, Terra Natura International (TNI) is the ideal sparring partner for retail. And that provides a boost to category management.
Partner in trade marketing
TNI works closely with the marketers and growers of Harvest House, which has brought together the major fruit vegetable growers. In the area of trade marketing, TNI and Harvest House attend to data analyses, shelf optimisation and research among shoppers. This creates the depth that retailers want. Our joint expertise covers the entire chain: varieties, growing, shop shelves, packaging and consumers. And that makes us a unique supplier.
Besides trade marketing, we also work on new, market-oriented concepts. These come about through direct teamwork between growers, marketers and retailers. TNI and Harvest House use inspiration trips and trend presentations to stay abreast of worldwide developments. We then apply these to our own sector. Our distinctive concepts and innovative varieties respond accordingly.
Healthy Heroes tell their story
We also get inspiration from direct contact with the consumer. Harvest House has therefore created Healthy Heroes (‘Groentehelden’) for this purpose. This platform is present on various social media. It is firstly an ode to all the ‘heroes’ in the vegetable supply chain: from grower to home cook. It also promotes a healthy lifestyle and nutrition in a light-hearted manner. Healthy Heroes also tell the story behind the beautiful products in the vegetable aisle.