Added value

At the heart ofRetail Performance

TNI is more than just a supplier. We are actively involved in driving results on the shelves. We bring together market data, experience and retail expertise to systematically strengthen the fruit and vegetable categories – not just today, but certainly in the long term as well.

More than just trade

What does ‘added value’ mean at TNI?

Added value is created where insight and execution come together. From our unique position between the source and the retail sector, we translate market data, trends and experience into concrete solutions in terms of product range, presentation and activation.

As a committed knowledge partner, we create value for our Partners and drive growth within the category. We have brought our approach together in the Marketingkas, where our various roles converge. 

Growing together

Discover the wide range of roles we play as your marketing partner

The Marketingkas is a key component of our approach. It is here that we combine cultivation expertise with market insight and, together with our partners, develop solutions that can be applied directly in the retail sector. 

Market specialist 

The market specialist constantly gathers relevant knowledge by actively monitoring trends and developments, collecting valuable data and distilling valuable insights from it. 

Strategic partner 

The strategic partner gathers and shares insights on key strategic issues that affect the fruit and vegetable sector and our collaboration with our partners. 

Retail consultant 

The retail consultant draws on all their knowledge and insights to advise our partners on key aspects, such as the optimal product range, effective promotions, appropriate packaging and ideal shelf layout. 

Project Manager 

The project manager is a versatile all-rounder who manages various projects involving our marketing department, including both internal projects and joint initiatives with retail partners. 

Creative mind

The creative mind is the source of innovative ideas, new packaging and groundbreaking concepts to position our products optimally in the market.

Experience Creator 

The experience creator provides additional support and communication, both online and offline. Through trade fairs, workshops and events, the experience creator adds unexpected value to our presence.